‘Game On’ is a three-part series that delves into the growing gaming and e-sports trends in Southeast Asia and Oceania, and how Samsung is driving growth in the industry with its devices. your latest gadgets and gadgets.
E-sports and online games have grown tremendously in recent years. From what was considered a niche hobby played within the confines of LAN cafes, dorm rooms and bedrooms, it has now become a global powerhouse with thousands of players – and audiences. fake – participate in large-scale organized events. This expansion is partly driven by advances in technology like 5G, which make esports and games more accessible to a wider audience.
Nowadays, gamers can make a living by turning pro and participating in competitions or by streaming gaming sessions. Many young people all over the world are also showing a deep interest in the game and have fueled the popularity of e-sports by forming a growing viewer base, including national tournaments. big economy.
As eSports gains momentum globally, recently Olympic eSports Week held in Singapore has continued to spark interest in the game in Southeast Asia.
This groundbreaking event highlighted the exceptional dedication, skill, and competitive spirit of esports athletes. Across the region, competitive gaming communities then have a unique opportunity to shape discussions around the complexities of eSports, foster greater public appreciation, and nurture the development of a comprehensive and vibrant e-sports community.
Building community around esports
In the young and dynamic Southeast Asia and Oceania (SEAO) region, the gaming community is especially strong. Results from Samsung’s SEAO Game Insights[1] note that 7 out of 10 online consumers in the region are gamers, and more than half of gamers surveyed (56%) play games more than a few times a week.
Among gamers, they can be classified into Gaming Enthusiasts and Professional Players, who are deeply involved in gaming related activities such as watching gaming related videos, discussing Play games in their community and stay up to date with the latest gaming news. This reflects a vibrant community of gamers among consumers in the region.
These findings are in close agreement with the large millennial and Generation Z populations in the region, who often display a passion for gaming. Samsung’s innovations in enhancing the user experience, whether on mobile or screen, are perfectly positioned to ignite the region’s youth gaming passion for gamers. casual who want to stay connected with their hobby or even budding esports players with ambitions to go the extra mile. professional.
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“The youth in our area are passionate about gaming. We’re excited to support our younger audiences in pushing the boundaries of gaming and delivering cutting-edge Galaxy devices that keep up with the action. Our partnerships with game developers, media partners, and other industry leaders are also critical to enhancing the gaming experience.” – Carl Nordenberg, Regional Manager Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania |
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“For gamers, having the right gear can make all the difference. Our wide range of gaming monitors, such as the Samsung Odyssey OLED G9 and the Odyssey Ark, have something for every need. Whether you’re a pro player or a pro esports athlete, Samsung is committed to continuing innovation for all gamers.» – Leslie Goh, Regional Head of Display Solutions, Samsung Southeast Asia and Oceania |
Samsung is committed to transforming the experience for every gamer, with a line of smartphones and dedicated monitors that deliver premium, game-optimized features to ensure smooth visuals and precise gameplay. For gaming enthusiasts, Samsung has also partnered with ONE Esports to provide Galaxy users in Southeast Asia with early access to gaming news and content on the ONE Esports mobile app.
To unite and promote the growth of the gaming community, Samsung’s Galaxy Gaming Academy is rolling out across SEAO and it was launched in Indonesia. Players of all backgrounds are invited to join with memberships and have exclusive access to community engagement activities, educational and training content, and even in-game rewards from other players. local game partners.
As a longtime Global Olympic and Paralympic Partner, Samsung’s innovative technologies have transformed the way sports communities, athletes and fans around the world communicate and share excitement with the world. together. Samsung is a premium partner for the inaugural Olympic eSports Week, which will take place in Singapore from June 22-25, 2023.
Gaming enthusiasts can capture key highlights and follow the action on Olympics.com and Olympic social networks using powerful and versatile devices like the Galaxy S23 series, Galaxy Z Fold4, Galaxy Tab S8 Ultra and Galaxy A series; or choose from Samsung performance displays like the Odyssey Ark and Odyssey OLED for a truly immersive experience.
[1] Conducted in partnership with ONE Esports, more than 6,800 consumers aged 18 to 49 years old in seven markets (Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam) were surveyed in the last quarter. of the year 2022.
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